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Sunday, March 16, 2014

Press Release: Run United off to a good start

Congratulatios to Monica Torres (center) 
after winning the women's 21k trophy 
of the Run United 1 2014 over second 
placer Irene Kipchumba of Kenya 
and third place finisher Kristy Abello.
(photo by monleg)
This year’s first leg of the long-running Run United series of Unilab Active Health (ULAH) and RunRio Inc. at the SM Mall of Asia took off to a very promising start on Sunday (March 16) as over 12,000 participants raced with a purpose of exceeding themselves.

To keep the runners even more motivated and focused on their goals, ULAH has adopted the Olympics values of Citius, Altius, and Fortius in the 2014 Run United Series—latin words for faster, higher and stronger respectively.

“Our catchphrase ‘Exceed Yourself’ is all about inspiring race participants to set new personal records (citius), progress to longer distance categories (altius), or finish strong (fortius). And we can see that they are seriously taking up the challenge, given the results of our first run race this year,” said ULAH’s Alex Panlilio.

Tuesday, March 11, 2014

Press Release: adidas launches new BOOST series

Herzogenaurach, Germany (February 2014) – Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes.

To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.

Thursday, March 6, 2014

Press Release: Vaseline launches 2014 Vaseline Men XTERRA Off-road Triahthlon Series

Vaseline Men brand manager Jonathan Pua (left), Prin-
cess Calura of Sunrise Events, Inc. and race director
Nerille Manaois answers questions from media and
bloggers during the XTERRA Off-road Triathlon series
launching on Thursday (March 6, 2014) at a restaurant
in Makati City.
After hosting a successful series of off-road action events last year, Vaseline Men, the fastest growing men’s skin care brand in the Philippines once again drives you to get more out of life in the 2014 Vaseline Men XTERRA Off-road Triathlon Series happening on March 15 in Liloan, Cebu.

Dubbed as the world’s premier off-road triathlon event, the Vaseline Men XTERRA Off-road Triathlon Series in the country serves as one of the qualifying events for the World Championship.

The Vaseline Men XTERRA Off-Road Triathlon features exhilarating triathlon races that will challenge even the most seasoned athletes.

Tuesday, March 4, 2014

Press Release: Run 4 Philippines

Run 4 Philippines. 2,500 participants ran through the streets of Madrid to help raise funds for the repair and rehabilitation of schools damaged by typhoon Yolanda.

“We would love to be [on that school] with the Aboitiz Foundation. It is an honor for us to be a part, as little as this might be, of such an incredible effort of solidarity as the Aboitiz does for the Philippines day by day,” said Solventia Foundation Director Javier Iturralde Lind.

“All the best from us in Madrid. We have a place for your country in our hearts in such times of difficulty,” he added.