Rexona Adventure 2011

More than running but an adventure.

This was how organizers are marketing the fourth leg of the RunRio series - the Rexona Adventure Run 2011 - which will be held at the Mall of Asia on July 23 and 24.

Rio dela Cruz, whose RunRio company is considered as the country's foremost running management group, told the media during Tuesday's launching of the event that there will "something" for every participants - runners and non-runners - during the two day event.

Non-runners according to Rio can participate in zip lining, free fall, reverse bungee, zorb maze and wall climbing inside the Rexona Adventure hub which will be located inside the MOA in Pasay City. They are also automatically included in the adventure package raffle for four to destinations like Banaue, Bohol or Cagayan de Oro.

Rio dela Cruz holds the Rexona Run singlet during the
 press launching of the event held at the Milky Way
restaurant in Makati City. With Rio are the
 Unilever brand management team for Rexaona.

But Rio said that only finishers in the event's 21k, 10k,5k and 3k races will have the chance to win an all-expense-paid adventure trip to the Great Wall of China.

That's one good reason to join and finish the race, right?

Then of course there's the artfully designed singlet. Plus of course the finisher's kit and other giveaways for runners including an Adventure Hub Passport with two coupons so you can try the reverse bungee or one of the other five adventure games.

For this race, Rio said that they will use the Chronotrack B-Tag, which will record your time and check your clocking immediately after the event using RunRio's race card.

Amazing!!!

What will Rio think of next? A triathlon at MOA? 

But right now, I am just thinking of that Rexona race at MOA sans the bike in that not-so-well-thought-off commercial.