According to organizers the Integrity Run is part of the Integrity Initiative, a multi-sectoral campaign towards the re-establishment of acceptable integrity standards among various sectors of society – business, government, judiciary, academe, youth, civil society, church and media.
Below is the vision and mission of the group.
Led by the private sector, the initiative aims to help in diminishing, if not fully eradi-cating, the vicious cycle of corruption in the Philippines which has not only exacerbated poverty but has likewise obstructed the development of a competitive business environment that operates on a level playing field.
Ultimately, the Integrity Initiative hopes to build trust in government, a more equitable society and fair market conditions.
This will result in improved competitiveness and increased business confidence which will be evident with the increase in domestic and foreign investments, and more employment generated for the Filipinos.
Subsequently, with more Filipinos employed in a vibrant and dynamic Philippine economy, the alleviation of poverty should become an inevitability. Through the initiative, the Philippines will become a benchmark in the transformation process of any country regarded as highly corrupt to that which breeds an ethical and
progressive business environment
As part of the private sector, the Makati Business Club and the European
Chamber of Commerce of the Philippines are initially focusing on the
development of integrity standards in the business community. In late
2009, the two groups put together a program that calls for collective action
among ethical foreign and local business enterprises that are craving for
fair market conditions.
The joint effort envisions to revolutionize how businesses in the Philippines operate by engaging willing and committed companies towards a process of changing business cultures, values and attitudes. It is a process that will initiate a change from within organizations and that which is expected to radiate outward to other players in their industries, and eventually leading to a new ethical business norm.
I run for Integrity...Towards a New Philippines
The ”I Run for Integrity” is a symbolic run and a bold move by the
private sector as a CALL FOR THE WHOLE NATION to join the RUN towards
a New Philippines – A country that will be known for its Integrity.
More than 5,000 runners joined the 2011 event. This year, our target is to
have at least 7,000 runners to participate from all sectors of the society -
private sector, government, judiciary, academe/youth, civil society, church,
media and all Filipinos who care enough to effect a culture change in
winning the fight against corruption in the Philippines.