Friday, February 7, 2014

Press Release: adidas launches Springblade

Manila, February 2014 – Today adidas launches Springblade in the Philippines, the first running shoe with individually tuned blades engineered to help propel runners forward with one of the most effective energy returns in the industry. 

Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. 

The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet.

“Springblade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at adidas.  “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.”