Monday, March 24, 2014

Lorenzo tops 25th Yakult 10 Miler

Cindy Lorenzo prevented the Kenyans from sweeping both divisions by ruling the distaff  side of the 25th Yakult 10 miler last Sunday that started and ended at the Cultural Center of the Philippines.

The 24-year-old Roxas City born but permanently residing in Dasmarinas, Cavite, outraced Kenyan Susan Jemutai in the last six kilometers to notch the win in 1:02.27  and prevented the Kenyans from sweeping the awards after Elphiz Kipngettich ruled the men’s side in 48 minutes and 57 seconds.

“Nang kumalas ako sa kanya hindi na ako lumingon at tuloy-tuloy sa finish line,” said Lorenzo, who won P7,000 plus trophy,  medal, and a pair of Mizuno running shoes.

“Siguro nasunog ang Kenyan dahil linggo-linggo tumatako. Halos lahat na patakbo sumasali,” she added.

Tuesday, March 18, 2014

NGC want runners' help for Typhoon Yolanda victims

On April 27, 2014, National Geographic Channel (NGC) renews its commitment to the environment by celebrating this year’s Earth Day (which falls on April 22 globally) with another round of its wildly successful Earth Day Run.

Now on its fifth year, Earth Day Run is expected to attract 12,000 running enthusiasts of all ages and fitness levels to participate for the good of the environment.

Earth Day Run has consistently been besting its record for number of participants, with last year’s expected number of 10,000 runners demolished by an actual registered 12,000 participants.

NGC hopes to replicate that success for Earth Day Run 2014 by registering 12,000 runners in the 3K, 5K, 10K and 21K categories, including a new fifth category of 42K designed to draw the most physically fit and expert runners in the country. The event itself is considered one of the biggest runs in the Philippines.

Sunday, March 16, 2014

Press Release: Run United off to a good start

Congratulatios to Monica Torres (center) 
after winning the women's 21k trophy 
of the Run United 1 2014 over second 
placer Irene Kipchumba of Kenya 
and third place finisher Kristy Abello.
(photo by monleg)
This year’s first leg of the long-running Run United series of Unilab Active Health (ULAH) and RunRio Inc. at the SM Mall of Asia took off to a very promising start on Sunday (March 16) as over 12,000 participants raced with a purpose of exceeding themselves.

To keep the runners even more motivated and focused on their goals, ULAH has adopted the Olympics values of Citius, Altius, and Fortius in the 2014 Run United Series—latin words for faster, higher and stronger respectively.

“Our catchphrase ‘Exceed Yourself’ is all about inspiring race participants to set new personal records (citius), progress to longer distance categories (altius), or finish strong (fortius). And we can see that they are seriously taking up the challenge, given the results of our first run race this year,” said ULAH’s Alex Panlilio.

Tuesday, March 11, 2014

Press Release: adidas launches new BOOST series

Herzogenaurach, Germany (February 2014) – Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes.

To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.

Thursday, March 6, 2014

Press Release: Vaseline launches 2014 Vaseline Men XTERRA Off-road Triahthlon Series

Vaseline Men brand manager Jonathan Pua (left), Prin-
cess Calura of Sunrise Events, Inc. and race director
Nerille Manaois answers questions from media and
bloggers during the XTERRA Off-road Triathlon series
launching on Thursday (March 6, 2014) at a restaurant
in Makati City.
After hosting a successful series of off-road action events last year, Vaseline Men, the fastest growing men’s skin care brand in the Philippines once again drives you to get more out of life in the 2014 Vaseline Men XTERRA Off-road Triathlon Series happening on March 15 in Liloan, Cebu.

Dubbed as the world’s premier off-road triathlon event, the Vaseline Men XTERRA Off-road Triathlon Series in the country serves as one of the qualifying events for the World Championship.

The Vaseline Men XTERRA Off-Road Triathlon features exhilarating triathlon races that will challenge even the most seasoned athletes.

Tuesday, March 4, 2014

Press Release: Run 4 Philippines

Run 4 Philippines. 2,500 participants ran through the streets of Madrid to help raise funds for the repair and rehabilitation of schools damaged by typhoon Yolanda.

“We would love to be [on that school] with the Aboitiz Foundation. It is an honor for us to be a part, as little as this might be, of such an incredible effort of solidarity as the Aboitiz does for the Philippines day by day,” said Solventia Foundation Director Javier Iturralde Lind.

“All the best from us in Madrid. We have a place for your country in our hearts in such times of difficulty,” he added.